Google Tag Manager
As you first get started with your Auto-Matic-Marketing Dealer Network I highly recommend that one of the first things that you do is add Google Tag Manager to your portal website. The reason for this is you will need to track your marketing so you can optimize for results. You will also want to use Google Tag Manager with your dealer client sites as you lead them to success.
Why Google Tag Manager
As you move forward with your Market, Measure, and Optimize strategy for your portal site and your dealer sites, you will want to make the best use of your time. Google Tag manager is a single script that manages other scripts on your site(s). Things like Google Analytics or a Facebook marketing pixel. As you move forward with your marketing you will need to add, remove and make adjustments to these kinds of "tags" and Google Tag Manager make you a master.